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If you didn’t have one, you wouldn’t be reading this page. Product, service, idea... what are you selling? What identity, brand image, perception is connected to it? |
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Far more than dollars, the price is a mechanism that has to be well oiled and closely monitored. It changes perceptions, causes discussion, leads to success or failure. You must handle it with intelligence. |
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How to improve availability without getting way too popular or running the risk of becoming outmoded? Promotion is like a tightrope: one step in the wrong place, and you take a tumble. |
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Where are you at? Location often does half the work for you. The choice of point of sale, network or method of distribution is just as important as the price or product. You don’t sell ice cream at the North Pole. |
The four "Ps" are the cornerstones of building your marketing efforts. And here as elsewhere, we must dare, but not overbear.
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It is said that there is no glory without sacrifice. But how to have the glory... and leave the sacrifice to the experts?
This is precisely the formula Brain Intelligence Marketing puts forward.
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